on Apr 11th, 2008Asian Institute of Management Corporate Blogging and Reputation Management Seminar
Dustin Andaya of Island Rose spoke in front of a distinguished audience of entrepreneurs and marketing practitioners in the Corporate Bloggin and Repuation Management Seminar arranged by Regnard Kreisler C. Raquedan, an MBA student from the Asian Institute of Management. The information packed seminar was joined by other authorities in the field of e-commerce. The following topics where covered during the seminar:
Corporate Blogging: What, Who, When, Why and How by Jayvee Fernandez of the BlogBank
Corporate Blogging in Practice by Andrian Lee of AsiaPay
Online Reputation Management Primer by Dustin Andaya of Island Rose
Basic Search Engine Optimization in Action by Hans Koch of Syndeo Media
During the seminar, Island Rose showed the audience some basic strategies in online reputation management. He focused on honesty, transparency, and trustworthiness as the anchors of good reputation management. He sited examples on how Island Rose used proactive reputation management in its flower delivery business in the Philippines.
He also sited how he used several strategies on systems that they used in creating a robust and customer centric Philippine flower delivery system. The seminar ended with a lively question and answer discussion on ways to manage online reputation and its application for writing compelling site content and search engine optimization.
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