Pearl 2 recently introduced an advance training module for International Marketing in Cebu City. In a recent discussion on Using ICT or International Marketing, Dustin Andaya of Island Rose was invited to reveal some strategies on how to use the internet and e commerce as a medium for international marketing. Speaking to an audience of Cebu based business people, Island Rose discussed how it used the internet to build customer relationships and transform their flower farm into a formidable e-commerce firm.